You seem to be doing only general ledger accounting with the first iteration.

Accounting is a domain with tough competition from open source solutions (SQL-Ledger, LedgerSMB, WebERP among many others) as well as new SaaS services like freshbooks, lessaccounting etc. Just suggesting to have a look at those solutions too.

I would suggest to showcase a demo/trial without asking for credit card detail. Or at least make such a demo available for HN evaluation.

Plenty of competition for sure, but we're going after the extreme low end of the market, companies who only have really basic accounting needs.

The cc / no cc thing was actually a test we're running, I turned it off for now so you can signup for a trial account without having to enter your card.

Thanks for the feedback.

Not to discourage you, but I just switched to QuickBooks Online from a custom accounting system some folks had built for me (for themselves, really, as they were doing all our accounting/sales), and I have to say QBO is outstanding.

In particular, their human support has exceeded all my expectations by an order of magnitude.

So you might keep that in mind as a competitive issue.

Godspeed in your venture, in any case.