This is nonsense. Nor King, nor other "big" companies do that. Look at the numbers "https://www.enolalabs.com/blog/archives/grossing-and-gaming-....
Companies also need to do games for kids like Nintendo, that does it in the most awesome possible way. But King does not do that.
If any marketing person is reading this. Please, take a look at King advertising, take a look at our branding and our merchandise products. King doesn't market casual games to children nor you should you do it.
Is this accurate?
Just because you make a shitty phone and puts an apple on it doesn't mean people will be buying your shit hands over fists.
Quality speaks for itself.
I think companies should be less territorial about names. Unless it is a direct copy, I'm sure the average people will be able to figure out that "candy smash" is a ripoff. After all only it won't have 20billion downloads.