Sure, but at this point isn't it about security infrastructure? As long as we frame it as Liberty vs Security, then there will be people who disagree and the side with the stronger emotional salience will win.

The response to "if you have nothing to hide etc." Should be "What is the password to your bank account?", not a more abstract philosophical argument.

No. It does not matter that it is about. No one is going to read the fine print. You need to get the perfect slogan that appeals to the dumbest person on street. My Gramps does not give a f888 about security or encryption. He cares a lot about civil liberties.

Ask a random person on street "do you care about encryption?" v/s "Do you care about civil liberties?" and see the response.

People who want abortion rights call themselves "pro-choice" where in reality it is about denying choice to a baby.

People who want abortion ban call themselves "pro-life" where in reality they are denying woman right on her own body.

The terminology makes all the difference and growth hackers in bay area understand it far too well. When apps ask for you phone number they say "This will help to keep your account secure" but in reality the number is being used to identify you as individual.

That's actually a very awesome response! Succinct, easy to digest, and impossible to defend against, even for proponents of evil.