Also, at the risk of sounding sexist, I'd be willing to bet that if Kim Kardashian wasn't a sex symbol (we remember how she initially got that attention, correct?) I imagine she'd get significantly less attention.
That being said, I do agree she could have used her star power to improve science... yet I'd be curious how many followers she'd have now if she'd spent the last 5-10 years sending smart science tweets instead of sexy selfies.
I've only seen their show in passing, but I believe her mother Kris is largely credited with masterminding the family's rise to stardom.
Nah, it just takes money, a publicist, and the desire to be famous coupled with natural looks. She isn't using any applied psychology, she's simply being herself and people love to watch a train-wreck.
Crazy? Not if you think of her as using applied psychology to acquire and retain attention in a world where attention is the scarce resource. She has a finely tuned sense of how to stay in the news and fascinate the world.
That takes intelligence and social savvy. I'm sure she could have directed it to more scientific endeavors if she wanted.