> He made it clear he doesn't want to consider it a knee jerk, which has approximately zero relationship to whether it actually is.
A knee jerk reaction is an immediate unthinking emotional reaction; when you detail out your thought process in a lengthy well articulated blog post to explain your actions, it isn't knee jerk by definition. There was nothing at all unthinking about his actions or his protest. Point in fact, when someone explains to you why something isn't a knee jerk reaction, it automatically isn't. His making it clear has an approximately 100% relationship to the fact that it isn't.
Protesting trademark law sounds like a lot of useless fun. It may be the "correct" thing to do, but it will have no result.