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Re:Boaty McBoatface: What You Get When You Let the Internet ... by noir_lord on Tuesday March 22, 2016 @06:56AM (#11335600)
Indeed, if they spent some money on artwork they could do "The Adventures of Boaty McBoatface" and work in it's research activities.
Re:Boaty McBoatface: What You Get When You Let the Internet ... by chiph on Tuesday March 22, 2016 @10:26AM (#11336812)
A series of young adult adventure novels are easily possible:

"Boaty McBoatface drills for Deep Ice"

"Boaty McBoatface meets Pagophilus the Harp Seal"

"Boaty McBoatface vs. the Clathrates of Doom"

Re:Boaty McBoatface: What You Get When You Let the Internet ... by uptown on Tuesday March 22, 2016 @07:20AM (#11335682)
Books. Cartoons. T-shirts. Educational materials. They're short-sighted if they don't see the opportunity to leverage this for good.
Re:Boaty McBoatface: What You Get When You Let the Internet ... by adwn on Tuesday March 22, 2016 @07:27AM (#11335700)
Re:Boaty McBoatface: What You Get When You Let the Internet ... by monk_e_boy on Tuesday March 22, 2016 @08:39AM (#11336032)
They mentioned this on Radio 1 this morning. First thing the DJ said was 'where can I get a hat with Boaty McBoatface on it'.