It took me a moment to parse the portmanteau of "acquire" and "hire," but I finally put it together. This article is currently the top hit for the neologism: http://www.google.com/search?q=acquhire

(My first impression of the headline was that it was some sort of quasi-literate mangling of an impossible headline about Google acquiring Bing.)

To me it just looked like a typo and immediately let me think "mhh, when the author can't even spell check his headline, what could the article be worth".

You never should do such things.

acquihire would have been a better neologism

We all know they did it because of the name. They just want traffic from people misspelling Bing.

On reading the title, I too thought Googlers might have found it amusing to acquire a company called Binge. But then, thankfully, I read the article.

This makes me think though - we are losing some information by making the titles into Title Case, namely the information of what is a proper noun and what is not. Is the slightly improved readability worth the loss? I personally don't think so.