Yes, basically.
> Is QR scanning natively supported in any way?
No idea for every phone, but not native to Android or IOS AFAIK. Probably Google Goggles, but that's not built-in usually. We recommend FreeOTP for MFA at Userify[1] (plug: SSH key management) which has a built-in QR code scanner/reader, but Google Authenticator needs a specific third-party (and permission-greedy) app.
That was the reason I chose it actually - it gives me a way to encrypt and back up my codes in one fell swoop - but it is definitely a risk to be aware of on a rooted device.
Sometimes the apps are useful for barcodes that are already there: I sometimes scanned ISBN codes on books that look interesting in the library or in stores, and used book sellers have apps where you simply scan the books you want to sell and get the price.
All in all, QR codes scanned with a phone are not that much nicer than typing something to be that valuable, even if you've found something I actually want to interact with. Start the app, find a position where the code is in the frame and the camera can focus, wait to focus, wait to decode the code and display the result, do something with it... takes quite a while as well. Normal barcode applications work so well because the scanning hardware/process is fast.
Very very few did use them. Probably not worth the printed space.
QR codes are still slapped onto everything, but I doubt that they are used much. It's the same logic, only with phones rather than a dedicated barcode scanner. Why do manufactures think that people would want to scan QR codes?