Re:NPR decides it won’t promote its podcasts or NPR One on air
by fezz on Monday March 21, 2016 @02:53AM
(#11326606)
Why don't they tie the local stations into the apps so revenue can be tracked by either sposorship or geolocation? As well as locally relevant content?
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Re:NPR decides it won’t promote its podcasts or NPR One on air
by cuckcuckspruce on Monday March 21, 2016 @04:23AM
(#11326784)
I would imagine that would open a whole can of works for clearing licensing for clips used on shows produced at the local NPR stations. Right now, you can be pretty well assured that there's a limited audience for these based on signal propagation. The moment that you take a local station and put it online the agencies through which you clear these clips are going to squeeze you for more money because the potential audience size is larger.