That's axiomatic in that we let cars kill a million people, and injure millions more every year and we haven't yet done much about that. Because we suck at statistics and we are also convinced it won't be us because we are in control of our vehicle.

But that's still a compelling number. Just as most people thought malaria was some quaint disease that inconvenienced the British Empire until Bill Gates got on it, I think road deaths are potentially at least as compelling a target, especially once people look outside Europe and North America.