And? Your argument is that because we've been doing it for a long time that makes it legitimate? Or not worth replacing? Thankfully nobody thought that argument applied to, say, peonage, or leaded gasoline.

Moreover, it's not actually been a dominant form for funding of content creation except for a few decades. This model is very much historically unusual, but there are many interests behind pretending that it's a natural and indeed rightful state of affairs.