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Re:Advertising 'accounts for half of data used to read artic... by dspillett on Thursday March 17, 2016 @07:20AM (#11303677)
The problem with that is it requires tracking, which is one of the key things people object to. For your preferences to be respected, you need to be tracked so they know it is you they are showing ads to.
Re:Advertising 'accounts for half of data used to read artic... by DanBC on Thursday March 17, 2016 @08:13AM (#11303857)
Yes, a lot of people hate the trackin and use ad blockers because of that.

But here I'm saying I'm happy to view ads, even with all the tracking. The two things that made me install an ad blocker are

i: alcohol and gambling ads

ii: ads that ignore English regulation