It sounds like everyone's more-or-less in agreement, although there remains a group of us that would, on balance, prefer to pay actual money than have to consume advertising.

If companies have the right to serve advertisements, then they also have the duty to ensure those advertisements are a) not harmful to the consumer b) don't exceed a given file-size c) don't prevent the consumer from continuing whatever journey they were on. That's in rough order of importance/realism.

Advertising providers are currently failing on all three of these, and it's hardly a surprise that the market is reacting by preventing all advertising, even that which might be deemed acceptable. The industry needs to fix this soon or it's going to destroy itself. As a consumer, I don't mind - alternative content will prevail - but from the companies' point of view, they need to fix this problem urgently.