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Re:Advertising 'accounts for half of data used to read artic... by mirimir on Thursday March 17, 2016 @04:08AM (#11303079)
It's not free content when you pay for the traffic.
Re:Advertising 'accounts for half of data used to read artic... by diskcat on Thursday March 17, 2016 @04:15AM (#11303103)
You pay for the traffic of things like TV as well.

You pay for the machine that turns radio signal into video/audio and you pay the opportunity cost of the radio bandwidth which is public property that is used for transmission of TV signal.

Re:Advertising 'accounts for half of data used to read artic... by tremon on Thursday March 17, 2016 @07:55AM (#11303774)
You pay for the traffic of things like TV as well.

When was the last time you had a pay-per-use TV subscription?

Re:Advertising 'accounts for half of data used to read artic... by TheLogothete on Thursday March 17, 2016 @06:12AM (#11303497)
You pay for access to the internet, not the content.
Re:Advertising 'accounts for half of data used to read artic... by mirimir on Friday March 18, 2016 @03:59AM (#11310478)
For mobile devices, you typically pay per Byte. And so you pay for the extra crap. Plus you have to see it. That's why users block ads.

And now even some mobile providers are blocking ads. I'm guessing that's because they're concerned that they won't recover investment in additional infrastructure. That is, providers who block ads and charge less will be more competitive than providers who allow ads and charge more.