Still, they have no real presence in the consumer space and that makes them vulnerable to the first player that can really cater to both businesses and consumers. As it is, consumer vendors (MS/Skype, Facebook, Google) are fumbling in the biz space, but that will not last forever.
Edit: have a look at Slack 3rd-party apps for what i mean by integration. Because it's so easy to build them, there are tons.
ICQ -> MSN & Yahoo Messenger & AIM -> SMS (sidekick phone!) -> iMessage & Facebook (the age of iPhone) -> WhatsApp -> Snapchat
Hey, 56k was a real thing ;-)
edit: Okay, I get why I'm being downvoted. :) But I just wanted to say, apparently in a vague way, that evolutions happen. People don't invest their precious time just because something is "hip". Apparently they solve a problem of their predecessor.