Thanks, all really good points. Initially I'll be targeting the high end residential and commercial market to get cash flow going and sustain the business. Residents in major cities such as Karachi, Lahore, and Islamabad purchase their houses for US$500k+ with cash. The goal is to sell them on solar electric systems ranging from US$5k to 15k with the promise they can completely or mostly eliminate their electric bills, and get their ROI in 5-7 years while getting uninterrupted electricity for 25 years. The market is ripe and I have seen residential installations worth US$35k with upfront cash.

Generators and UPS are current alternatives. However Generators, very loud and expensive to purchase, are dependent on fossil fuel (dirty) prices, which are very low at the moment but fluctuate routinely. UPS devices produce square wave outputs that damage appliances permanently. Convincing the market to go solar instead because of these reasons is the eventual sales challenge for sure.

Transmission losses (including electricity theft) are part of the sales pitch. They are a big reason why Supply doesn't meet Demand and Load Shedding has to be enforced.