The best option is to get warm introductions and develop relationships early. Getting people to hear about your product, give you feedback and feel invested before you launch is critical.

However, that's not always possible. If you're scrambling and haven't had time to do that, you can always reach out blind or use services/agencies to help. There's a YC company called PRX that helps with this and does it at a very affordable price. Another cool site that was on Product Hunt recently ranked a bunch of media outlets - http://presshour.co/?ref=producthunt. Lastly, take a look at your competition and who covered them - those are probably your best targets.

Thank you, will check that out! Did you sent the whole story in the first reach-out or how much information do you recommend to send the first time?

Building early relationships is better, but you also want to be reaching out with something interesting, real, or actionable. I think it depends on the situation - happy to chat about it some more, just email me at [email protected]

Generally your first outreach should be short, to-the-point and compelling.

I recommend doing as much as you can to automate and scale your outreach to the press. I recommend Pitchbox.com for this - it's a sort of CRM for press outreach. It takes some time to set up, but it's worth it. Great support, too.

Thanks. Already tried pitchbox. Did you sent the whole story in the first reach-out or how much information do you recommend to send the first time?