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A comment on Ask Us Anything: Y Combinator Hardware Companies Crowdfunding.

Re:Ask Us Anything: Y Combinator Hardware Companies Crowdfun... by lindseya on Tuesday March 15, 2016 @01:05PM (#11291137)
What strategies did you use to get the word out about your campaign?
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Re:Ask Us Anything: Y Combinator Hardware Companies Crowdfun... by pwinter28 on Tuesday March 15, 2016 @01:08PM (#11291161)
We built up a big email list. Starting with the team we had ~12k emails collectively (team of 6 people). Everyone we had ever emailed. And tiered the emails/frequency. We also did a lot of pilots beforehand and gathered interest from people who had ACTUALLY interacted with the product. And in our case had showered with Nebia!
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