Can't find the reference now, but in recent interviews the AlphaGo team claimed that one of their next steps would involve training a system without that training database, from scratch (simply by playing lots of games against different versions of itself), and that they estimate that it would be just a bit weaker.
Will AlphaGo show us better strategies that have never been done before? In other words, can AlphaGo exhibit creative genius? It may have, but that's rather hard for us to observe.
In any case, I am looking forward to future AI vs AI games. It is still fundamentally a human endeavor.