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A comment on Google Announces the Google Analytics 360 Suite. Parent comment

Re:Google Announces the Google Analytics 360 Suite by michaelmior on Tuesday March 15, 2016 @09:49AM (#11289556)
Audience Center sounds potentially intriguing if they open up an API to allow you to integrate your own backend data.
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Re:Google Announces the Google Analytics 360 Suite by myth_drannon on Tuesday March 15, 2016 @12:39PM (#11290934)
They must, that's the whole point of any DMP. You import your 1st,2nd and buy 3rd party data.
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