That's why you "hide" it too. Then it won't come back. I have other "important" updates for drivers that have not returned.

You can only hide it for as long as they don't refresh that update. Once they make a change to KB3035583 it won't be hidden anymore and, if they make it important at the same time, guess what's going to happen?

I've "hidden" KB3035583 half a dozen times in the last year (even posting here about how ridiculous this all was and being promptly flamed to ashes). It always comes back eventually.

Well, I can only say after I have hidden it some months ago, it has never came back (on multiple systems). There could be other factors at play.

I'm pretty sure even an update changed from recommended to important will stay hidden too. Though, I wouldn't be surprised to learn that can be overridden.

At least Windows Update makes it obvious when it (Windows 10 installer) returns in some form.

EDIT: clarified last line.

Eh. I just turn updates off. It solves the issue sufficiently.

Yes. Pretty much this. You do need some updates though, and Microsoft hardly does a good job of describing what each update does from WU itself, so hope you like looking up each individual update on the MS website.

Eventually they'll just start obfuscating what an update does on the website as well, if not lying outright.

If not lying outright?

There's no grand conspiracy here. Put the tinfoil hat away...

Well, they already say within WU itself that KB3035583 is to resolve "important issues in Windows" which is a lie. But lying about what the update does on their page for the update at microsoft.com is somehow a stretch?

I really don't care why they chose to do this hijack-update.

When I'm lied to about updating, and it takes bloody forever normally, it pisses me off. When you start trying to hijack my machine for your purposes "for Win10", you can collectively fuck off.

I'll set on my Windows Machine (yes singular, all others are Linux variants) for No-update Windows 7. And I'll also switch everyone I know to no-update as well.

The time to make jokes about tinfoil hats is long past. It's no longer debatable that we're seeing either incompetence or malice on Microsoft's part.

I don't know which, and don't really care. Either way, there's a case to be made for disabling updates entirely.