Re:Windows 7 computers are automatically starting the Windo...
by existencebox on Monday March 14, 2016 @09:28PM
(#11286860)
I am, yes. My visibility has shifted depending on different orgs I've been in (I've been in orgs where I'm entirely disconnected from the PR side of things, and in others where I get regular mails from the marketing teams); I read some of the links on the search you provided but they seem to denote "what I'd expect", a worst case where a vendor goes too far in accomplishing a PR objective, and while it's plausible that this is ongoing (as you say, I CERTAINLY don't know what totally distinct marketing teams on contract are doing) I'd note one thing: That in the well documented occurrences in the past, it's typically been the more "standard" sort of native advertising dark patterns that are becoming prevalent. I don't say this to excuse it in the least; but to say that I tend to see "patterns" even in the more questionable actions of a given entity, and even when I looked more deeply in said googling I didn't find many concrete occurrences of that sort of truly grassroots astroturfing. Enough accusations to raise an eyebrow for sure; but I'd point out a few things on that as well: in some of the well documented cases, MS has come forward and accepted accountability for the occurrence. While this could absolutely be a post-factum face saving, the cost/benefit of enacting those sorts of campaigns seems misaligned, at least to my eyes, that I'd be hard pressed to think of any of the Marketing/PR people I've met taking that sort of risk.
Again, there could certainly be degrees of separation, and as you accurately state I can't in any way speak on that. My main goal was just to speak to the best intentions and actions of the peers I've had the opportunity and privilege to work with.
This strikes me as the kind of thing that engineers might be kept in the dark about, but some PR agency somewhere may have outsourced something like this and done so in a way as to provide plausible deniability. A quick googling shows this wouldn't be the first time MS has resorted to astroturfing [1].
So while I don't doubt the sincerity of how you or any of your immediate coworkers/HN reader peers tend to behave, I think the facts speak a bit more clearly to the possibility of other parts of the MS organism being willing to do this sort of thing.
[1] https://www.google.com/webhp?sourceid=chrome-instant&ion=1&e...