Interesting -- I didn't realize Netflix distributed their content through third parties. So in a few years they've gone from a licensee dependent on the vagaries of contracts they sign with content owners, to a content producer developing their own original material, to a licensor distributing their properties through others. It's a situation not precisely worthy of the "looked from pig to man, and man to pig" quote, nor "content is king", nor "commodify your complements"; perhaps a blend of all three.