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A comment on VW Toys with Giving Up the U.S. Mass Market, and Dealers Fume. Parent comment

Re:VW Toys with Giving Up the U.S. Mass Market, and Dealers ... by joezydeco on Friday March 11, 2016 @04:36PM (#11269722)
It's easy to imagine that they would do better as a premium brand, but there is no evidence that they have the brand or the competency.

Yet, VW turned Audi around and made it into a luxury brand in the US.

The Planet Money podcast covers a little more into how they did it.

http://www.npr.org/sections/money/2012/06/15/155039824/can-l...

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