I agree with not forcing vocations on kids, but I don't think many kids that age really want to do a paper round (or any of the other typical jobs that kids do) either. I certainly didn't want to get a job in a retail store, but it paid me a small amount of disposable money.

Web work pays substantially more and could entail graphic design, copy-writing, backend programming, marketing or all sorts of useful skills. I think we have this idea of the OP forcing his kids to write code in a basement and it doesn't need to be that at all.