But they chose to stick with that company and culture, presumably that "brand". I'm not saying they can't turn around, but they've still got a long way to go to prove to me this is anything different than EEE.

Also, they didn't just stop in the 90's. A lot of their questionable practices have continued on, and are still going on. I'm not basing my mistrust only on the 90's. It's just one factor out of many, but one I still feel should be taken into account.