I'd argue they're both not even startups. This is not meant degrade both companies in any way - just to clearly differentiate between two approaches suitable for different business models

The classic definition by Steve Blank is: "[A] [...] startup is an organization formed to search for a repeatable and scalable business model." [0].

Selling iced tea and vodka is a straightforward, traditional business model. Nothing to search for.

[0]: http://steveblank.com/2010/01/25/whats-a-startup-first-princ...