Re:Webpass
by Eridrus on Monday March 07, 2016 @12:54AM
(#11237363)
> Google can get around this with their existing talent and technology for sniffing out fraud. The rest of us must make do with better protocols.
To defraud webpass etc, you need to be able to sign up as a creator, so if they're not interested in signing up the world (as most adtech players are), they can probably get pretty far just by partnering with reputable sites and forcing them to track and reveal which portions of their traffic is sourced vs organic.
At some point they'll probably want to sign up the entire web too, but by that point they should be large enough to warrant buying the tech from a 3rd party fraud verification provider or build their own in house.
I will say that, knowing what kind of fraud goes on in advertising, I am skeptical that a new protocol would do much besides adding an extra (static) hurdle for fraudsters.
To defraud webpass etc, you need to be able to sign up as a creator, so if they're not interested in signing up the world (as most adtech players are), they can probably get pretty far just by partnering with reputable sites and forcing them to track and reveal which portions of their traffic is sourced vs organic.
At some point they'll probably want to sign up the entire web too, but by that point they should be large enough to warrant buying the tech from a 3rd party fraud verification provider or build their own in house.
I will say that, knowing what kind of fraud goes on in advertising, I am skeptical that a new protocol would do much besides adding an extra (static) hurdle for fraudsters.