Re:Paywalls coming to medium.com: “We're building monetisation”
by unclebucknasty on Friday March 04, 2016 @08:37AM
(#11223588)
My thoughts exactly. So, how is Medium supposed to survive?
I'm not preaching. I'm at least partially in the same boat. I think ads have gotten nearly abusive and I am not sure how much content I'm actually willing to pay for.
The problem for guys like Medium is that there is still an abundance of free content that can be ad blocked, so people will just move elsewhere. So, it seems that lower quality content providers will simply go out of business and the higher quality will shift to paid (provided they can stay in business long enough). Once there are fewer quality choices and most require pay, people will be more willing to pay.
I'm not preaching. I'm at least partially in the same boat. I think ads have gotten nearly abusive and I am not sure how much content I'm actually willing to pay for.
The problem for guys like Medium is that there is still an abundance of free content that can be ad blocked, so people will just move elsewhere. So, it seems that lower quality content providers will simply go out of business and the higher quality will shift to paid (provided they can stay in business long enough). Once there are fewer quality choices and most require pay, people will be more willing to pay.
In the meantime, it's a tough business to be in.