This is a great little read, and really resonated with me. Like the author mentioned, there is some value in A/B testing and an incremental approach to product development. But too often organizations can become obsessed with this path forward, and continuing with the same approach becomes like trying to squeeze blood from a stone -- there are just no more significant gains to be had.

Unfortunately the company I'm at right now feels like this. The product team and CEO are obsessed with A/B testing, and don't have a more holistic approach to product development. This means that our competitors are out-innovating us in certain areas, and it's disappointing to watch.