The best selling luxury manufacturer in the US is BMW. They're followed by Lexus and Mercedes-Benz, but those two aren't far behind either. Toyota took a similar approach to how AMG cars are created when they made the Lexus LFA. They only built 500 models of the LFA, but those were all custom ordered and buyers had a huge array of options to choose from: http://www.lexus.com/lexus-share/v2/img/models/LFA/explore/L...