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A comment on A Unicorn Is the Last Thing This Web 2.0 Survivor Wants. Parent comment

Re:A Unicorn Is the Last Thing This Web 2.0 Survivor Wants by sirkneeland on Thursday March 03, 2016 @06:03AM (#11216118)
If they're paid by CPI, do they need you to click on them?
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Re:A Unicorn Is the Last Thing This Web 2.0 Survivor Wants by calbear81 on Thursday March 03, 2016 @02:44PM (#11219455)
For something like McDonald's what's the point of tracking a click? Few will click and it's not like you can order a Big Mac and fries online. They'll most likely track it to some type of in-store sales/visit number based on where they have targeted the ads.
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Re:A Unicorn Is the Last Thing This Web 2.0 Survivor Wants by throweway on Thursday March 03, 2016 @06:16AM (#11216158)
Yes! Advertisers do track roi and won't keep burning dosh.
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