And it's far bigger work, with far bigger implications and potential unintended consequences. Telling America to just get off of its collective fat asses and walk around more than once in awhile would do more than an infusion into Medicare, but Medicare money isn't nothing for the people who need it.

Ideally, the CEO could/would do more. But just passing it off as a symbolic gesture raises the question: well, if it's so symbolic -- and thus, of no real sacrifice to the CEO, then why don't all the other rich (and far richer) CEOs do it, such that this CEO's offering doesn't make news?