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Is anyone working on fighting adblockers?

I'm pretty sure most people will think this is a waste of time, but the concept of ad blocker is equivalent of using a nuclear weapon to catch a few bad thieves. Sure there are few idiots who misuse and annoy people.. and even abuse ad tech to do evil things (spreading malware via flash, for ex.), but lots of innocent people who mean well also get hurt in the process. Website owners who produce all that great, free information, for example. There is no such thing as free lunch, after all.

(Not to mention, adblockers are taking bribes from ad networks who are willing to pay to get their ads through. Complete racketeering.)

Is anyone working on this? What do you think, is this a complete waste of time?

( 4 comments | on HN )
Re:Is anyone working on fighting adblockers? by genedickson on Wednesday March 02, 2016 @02:28PM (#11212311)
There are lots of people working to stop surveillance blockers. I expect that at least some of the HN crowd are employed by sites which are refusing admittance to people with such filters. I stumble on it regularly while surfing around. But I have no sympathy. I regularly harass websites to the effect that if they eliminate the interactive part of advertising the only thing to filter out will be the graphics. Further, the amount of publicity that an established outfit like Wired could have by eliminating interactivity of ads would put them in the news for a while. Any publicist who couldn't put an established site in the top of the news is incompetent. Imagine for instance the New York Times getting rid of their paywall and having just one non interactive ad on each article for unsubscribed folk. Of course they would suffer from being the competition to many of the outfits who might otherwise want to interview various people who were involved, But they would still get major publicity if they had a decent team getting it. It is a talked about thing even by non technical types. The real issue is that the publicity would only last some months, after which they would only be able to trumpet to the effect of we were the first. It could still be a gold mine of publicity, which would bring customers to the site. Of course when people followed links advertisers would still know where they came from, and whether they actually bought anything. I use ghostery and no script. I never turn them off for anybody. All surveillance is bad as far as I am concerned. What would you think if your neighbors gave you shit because you had curtains on your windows? That's how I see it.
Re:Is anyone working on fighting adblockers? by bediger4000 on Wednesday March 02, 2016 @03:05PM (#11212597)
Yes, this is a complete waste of time. Everyone has a moral right to control what their computer does, and many don't want to download ads. To work on fighting ad blockers (in the general sense) is arguably an immoral act, and probably puts you on the slippery slope to spamming, and once you're a spammer, well, bad breath and bad manners can't be far behind.

I dumped Ad Block Plus when I became aware of the whitelisting of certain advertisers. I use uBlock and NoScript on some machines, Privacy Badger and NoScript on others. I also use my home DNS aggregator to block major advertisers like doubleclick. This is my right and privilege.

Re:Is anyone working on fighting adblockers? by taewookim on Wednesday March 02, 2016 @05:01PM (#11213382)
So would you pay for information instead? Would you be ok paying $10-20/year for every site that you block ads on?
Re:Is anyone working on fighting adblockers? by bediger4000 on Wednesday March 02, 2016 @11:11PM (#11214983)
Maybe for a few, krebsonsecurity, probably, Comics Curmudgeon and Washington Post, possibly. Very few others. I'd have to see. I don't think very many web sites have anything like content worth even $20/year. And no, I didn't subscribe to many magazines in the past, but I did subscribe to a newspaper, until it folded, leaving the other newspaper in town to take a very conservative editorial swerve.

As it stands, I just don't click on wired.com, forbes.com, wsj.com and nytimes.com URLs.