Unfortunately the industry's response to people avoiding explicit ads seems to be including ever more product placement. At least I can skip the ads with my PVR. Better that than having immersion in a show I enjoy totally broken by some blatant product logo or, worse, a really out-of-place line delivered dutifully but still awkwardly by an actor whose character would never say that.

Possibly the only more annoying thing in TV is when some totally out of place, usually bright and animated logo pops up a couple of minutes before the end of the show I'm actually watching, usually with a boxy ad for some other show on the same channel next to it. Way to completely ruin the ending of the current show.