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Re:Major changes to Mandrill, must be tied to a MailChimp ac... by etjossem on Wednesday February 24, 2016 @06:55PM (#11171250)
Yep, if you're using the SMTP API, see https://sendgrid.com/docs/API_Reference/SMTP_API/substitutio....

If you're using a wrapper like sendgrid-ruby (https://github.com/sendgrid/sendgrid-ruby), check out its documentation page on GitHub. For instance, here's how to use substitution tags in Ruby: https://github.com/sendgrid/sendgrid-ruby#working-with-templ...

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