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A comment on Windows Now Showing Full-Screen Ads. Parent comment

Re:Windows Now Showing Full-Screen Ads by bduerst on Wednesday February 24, 2016 @12:44PM (#11168595)
Hahah, I did the same.

It was either the Economist or FT that did a cost/benefit analysis of removing those inserts for their already-subscribed customers copies, and found that it would cost more in lost new subscriptions to remove them.

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Re:Windows Now Showing Full-Screen Ads by frandroid on Wednesday February 24, 2016 @12:59PM (#11168737)
> it would cost more in lost new subscriptions to remove them.

How does that make sense?

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Re:Windows Now Showing Full-Screen Ads by rm_-rf_slash on Wednesday February 24, 2016 @01:12PM (#11168832)
I guess because people are reminded weekly to resubscribe or buy subscriptions as gifts.

I dunno if it applies to me since I would habitually forget to resubscribe until they sent me the YOUR LAST ISSUE wrapping like an invasive Santa Claus.

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Re:Windows Now Showing Full-Screen Ads by bduerst on Wednesday February 24, 2016 @01:48PM (#11169109)
Opportunity cost of lost subscriptions. A certain percentage of those inserts will convert to new subscriptions, even if the person receiving the insert was already a subscriber.
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Re:Windows Now Showing Full-Screen Ads by gjm11 on Wednesday February 24, 2016 @01:10PM (#11168812)
Some of those inserts were invitations to subscribe to the Economist.
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