Free didn't ruin the web, advertising did.
It seems like the only sure way to avoid all this tracking crap in Windows 10 is to pony up for the Enterprise version (which is basically impossible if you’re not a business).
I used to think PCs that were sold had some vendor bloatware, but now the OS itself is bloatware.
Were Stallman & Torvalds simply precient for their viewpoints 20+ years ago?
Can't disable unless it's Win10 Enterprise or Education editions (does any PC sold come with Win10 enterprise or education editions)?
There's at least one very promising competing model: give something away for free (note lack of quotes) and offer people the option to pay.
In the software world we usually do that by using the free version as advertisement for a better paid version, Patreon (and Dwarf Fortress etc) show that the model can even work if paying offers no notable advantages.
Edit: if it were open-source and they paid some people to work on it still, that would be...interesting.
Both aspects are a challenge for software: most people see software as a mere tool, and most people don't see the need for updates (and in fact see them as annoyance).
That's why a twitch streamers or youtube creator can easily get decent amounts of donations while donation buttons in software go completely ignored in almost all cases.
Open source is the one existing model in software development where donations work with some consitency (though donations are mostly in terms of development time, and some widely-used projects still go completely ignored).
For closed source there's are a few working examples with passionate fanbases (mostly games), but for the most part we haven't figured out how to do this well yet.
The entire Internet has gone down this road since it's very hard to compete with someone who is giving something away for "free" (note quotes). Free has given us George Orwell's bidirectional it-watches-you TV set.