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Re:Spotify moves its back end to Google Cloud by udkl on Wednesday February 24, 2016 @12:14PM (#11168341)
Better sales story AND marketing.

Look at the names themselves CloudStorage Vs Redshift/s3, ComputeEngine Vs EC2. Cookies vs. Oreo.

AWS service names are a brand in themselves while Google service names are too generic.

Re:Spotify moves its back end to Google Cloud by boulos on Wednesday February 24, 2016 @11:02PM (#11172309)
We internally use our three letter acronyms all the time: GCS, GCE, GAE, GKE (which itself is a pretty clever joke about the K being for Kubernetes).