If you've already tested your target customer segment and found that they find this to be "pretty painful", then you can conclude that I'm an outlier. If you have not already done customer discovery, I'd encourage you to check whether this is actually a pain point you can market to. I've found our bank's website to be pretty quick and easy to navigate.
I'm seeing more and more apps like this. It's telling me that a lot of the low-hanging fruit has been picked in this technology cycle and entrepreneurs are looking desperately for unoccupied niches to fill.
Appreciate the feedback, we'll keep testing around this.
If not – how are you managing security?
Interesting point about the CSV (giving us information without bank access); a problem with that though is it defeats the 'push' based idea of giving people information without them having to do any work. Atleast on the consumer side we've found that many people don't keep track of their money because it's too much effort to log in and manually get that information.
Thanks for the feedback!
As consumers we've been using a couple apps like Digit (digit.co) to track our personal finances but couldn't find a push-based version for companies. Logging into our company bank accounts to keep track of transactions has been pretty painful (online business banking UI is really hard to navigate) so hopefully this can make the process easier.
We want to eventually incorporate burn-rate to help founders stay on top of their company's money. Would love any feedback -- thanks!