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Re:Facebook's AI Points Internet Drones to Where the People Are by datagram on Monday February 22, 2016 @05:21PM (#11154787)
It's generally understood that it's quite effective to advertise to prior customers compared to say, targeting a geographic area.

Apparently it's about as effective as search ads: http://venturebeat.com/2014/12/16/90-of-marketers-say-retarg...

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