Re:The Ad Blocking Wars
by blhack on Monday February 22, 2016 @01:41AM
(#11148987)
I don't understand where the disconnect for ads is.
1) I have money. I got the money specifically so that I could use it to buy things.
2) Give me options of things to buy, and I will buy them.
3) Show me things that are relevant to my interests, and I will probably buy those things.
Advertisers seem to be failing (badly) at 3. Ads that I see are not only intrusive (full page CSS popovers have gotten to the point where I just disable javascript), but they're also irrelevant to me.
1) I have money. I got the money specifically so that I could use it to buy things.
2) Give me options of things to buy, and I will buy them.
3) Show me things that are relevant to my interests, and I will probably buy those things.
Advertisers seem to be failing (badly) at 3. Ads that I see are not only intrusive (full page CSS popovers have gotten to the point where I just disable javascript), but they're also irrelevant to me.
WHy?