Re:Apple is repeating Microsoft’s Mistakes
by jdavis703 on Sunday February 21, 2016 @11:27AM
(#11145087)
If for example you use all Google apps, then it's better integrated in a different platform. So it's a slight advantage to then switch so things like OK Google will update Google Calendar instead of Siri updating Apple Calendar even though you mainly use Google Calendar on your iPhone.
If all apps (except Apple apps that no one likes apparently) are available everywhere then why switch ever?
Also learning new apps is part of the switching cost. Rebuying paid apps and in app purchases is another.
This is an argument people have made since the T-Mobile droid and it hasn't worked so far.