Yeah, it cracks me up nearly every time. I mean, there's definitely a place for little projects like this where a couple people say "man there's gotta be a better way to collect email addresses and put them in a shared doc" and put something together. It's like a novelist writing a little two-page short story - just someone executing an idea.

But there are so many, and they're often so overwrought! I guess it's really easy to make a professional-looking landing page for stuff now, but that doesn't excuse the vapid self-hype the items give to themselves: "Hat management will never be the same again." "Prepare to start a new life with this revolutionary alarm app." "You've never experienced productivity unless you've tried these Slack automation scripts." (fake but still representative)

So yeah. I've thought about doing a column mocking these things but it would probably just leave me more jaded.