I've actually been having similar feelings lately. I'm still not totally happy with Apple and fundamentally disagree with their closed ecosystem policy, but over the years I feel like they have been gradually gaining trustworthiness just as Google has been losing it. (Of course, Facebook never had it in the first place.) I still don't think it's so much a true desire to "do no evil" rather than Apple's business incentives happening to be more compatible with consumer privacy in this case, but that's really about the best you can hope for from any gigantic for-profit corporation.

I'm not quite ready to jump ship yet, but it's looking more and more tempting every day.