Let's say it was strong empiric evidence (e.g. on event invites, I always saw this, SV event invitation emails had the lowest open/clicks vs. other parts of the country) Same email, different regions. Same result. I also get the regular 'I hate emails, I don't click or read them' from a lot of coworkers, despite being the main revenue channel. Yeah, it's fun to be right. I'm bragging about it.