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A comment on What the diamond industry is really selling. Parent comment

Re:What the diamond industry is really selling by creamyhorror on Monday February 15, 2016 @11:19AM (#11104133)
Nice idea. To compete, this ring-with-real-value would need glossy marketing to create a sense of brand value that parallels existing diamond brands. "$10k" isn't enough, it has to be "$10k, beautifully cut and set, alluringly marketed."

And the recipient of the ring should be able to redeem the value of the backing investment after a certain time.

Worth a business attempt? Hmm.

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Re:What the diamond industry is really selling by shasta on Monday February 15, 2016 @12:44PM (#11104717)
I agree, branding and style would be important. Having a celebrity or two use for their engagement wouldn't hurt, either.

I think you'd want it to work kind of like a cashier's check. If you have the ring and your identification matches what's on file, then cashing out your investment is easy. If you've lost the ring or you're not the primary on the account, there are delays (of perhaps months) but cashing out is still possible.

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