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Re:People in Silicon Valley Don’t Click on Ads by JoeAltmaier on Sunday February 14, 2016 @12:05PM (#11098984)
Perhaps they were automated click-throughs? Asian browsers are different technology (every page needs automatic translation) - perhaps that tech was doing the clicking?
Re:People in Silicon Valley Don’t Click on Ads by anexprogrammer on Sunday February 14, 2016 @12:13PM (#11099015)
That's possible I guess. They were gaining page likes and post likes pretty well off the back of it, it just in no way compared with Adwords click through rates.

It was killed off fairly quickly outside US and Europe as it was just burning money.