> I mean you'd hope that it'd stick, but it doesn't. Nothing more infuriating than people talking the talk whilst you're walking the walk. My reading list is longer than your business plan, so fermez la porte and do stuff instead of distracting me whilst I'm trying to work.

Why infurating? Are you expecting them to appreciate you for how awesome you are? It's almost never going to happen, even if you are truly awesome - that's just how people are.

The solution is to not have business conversation with people you consider clueless about business. Talk to them about football or whatever if you like them and want to maintain a friendship, or simply don't talk to them at all.