The commercial is about Google positioning itself against a growing Bing brand. Bing commercials often make fun of the numerous and nonsensical results from other search engines (i.e., Google). Notice the commercial had perfect answers at the top of each result set. As Bing hits the media hard, I expect to see more commercials from Google.

Overall, a good execution by Google on its first commercial. Putting it on the Super Bowl, all I can think is, "Go big or go home."